Do you qualify for a limited pre-order?
Only 200 pre-order spots, DE/AT/CH first — this check confirms you're eligible, matches you to the right model, and shows the real price and performance next to the competition. Six quick questions.
Where it beats the competition
Other models you'd also qualify for
Your answers fit more than one — here are the next-best matches. Tap any to spin it around.
See the full 2027 line-up
Nine models, every one benchmarked against its class — the strongest competitive advantages first.
DREAM 7
The motorway-legal halo of the range. Drag to walk around it, tap any angle, click the bike to zoom into the detail.
Why "up to half price" is real, not a slogan
Three head-to-heads that show the gap most clearly. Every figure is a real 2025–26 market price; SFM prices are manufacturer UVP.
Cheapest starting price in every class
Five reasons it wins
Priced honestly
Below the market in every licence class — and the cheapest street-legal 80 km/h scooter in DACH.
Sodium-ion first
A safer, cold-tough, long-life battery on the Future 5 that no rival in the shops offers.
Charge indoors
Removable battery packs across the range — carry them up and charge at your desk. No garage needed.
Real service
A brand with a dealer and warranty network behind it — not a faceless online import.
A model for every licence
From a 15-year-old's first 25 km/h Mofa to an 80 km/h A1 machine — one brand grows with you.
Design you'd actually park
The retro Prima E gives you a Vespa-adjacent look at a fraction of the money.
The full competitive & go-to-market brief
Everything below is the detailed evidence base — the whole lineup, benchmarks against every rival by class, the DACH sales strategy, and the pre-marketing plan.
The SFM 2027 lineup
Nine models: three 25 km/h Mofas (incl. the torque-rich E2H), a sodium-ion technology first, a big-battery Mokick, a retro city scooter, two performance L3e machines, and the Dream 7 flagship. Removable batteries across almost the whole range. Prices are manufacturer UVP incl. VAT.
⟳ Full showcase- Top speed110 km/h
- BatteryBYD LFP · 5.18 kWh
- Rangeup to 150 km
- Charge~2 h to 80%
- SafetyABS + TCS
⟳ 360° · Zoom- Battery⚛ Sodium-ion · 1,260 Wh
- Cycles~1,200
- Rangeup to 45 km
- Removable batteryYes
- Class45 km/h Mokick
⟳ 360° · Zoom- Motor3,000 W / 5,000 W peak
- Battery2× 72V · 3,456 Wh
- Rangeup to 75 km
- Removable batteriesYes
- Weight~106 kg
⟳ 360° · Zoom- Motor3,000 W / 3,800 W · 150 Nm
- Battery2× · 2,400 Wh Li-Ion
- Rangeup to 90 km
- BrakesCBS combined
- Weight~103 kg
⟳ 360° · Zoom- Motor2,000 W
- Battery72V · 2,160 Wh
- Rangestrong for class
- Removable batteryYes
- Class45 km/h Mokick
⟳ 360° · Zoom- Motor1,000 W · 14″ wheels
- Battery48V · 960 Wh Li-Ion
- Rangeup to 65 km (25)
- Removable batteryYes · 7 kg
- Weight~51 kg
⟳ 360° · Zoom- Motor3,000 W · 165 Nm
- Battery72V · 1,728 Wh
- Top speed25 km/h
- Removable batteryYes
- Class25 km/h Mofa
⟳ 360° · Zoom- Motor3,000 W · 165 Nm
- Battery2× 72V · 3,456 Wh
- Top speed25 km/h
- Removable batteriesYes
- Class25 km/h Mofa
⟳ 360° · Zoom- Motor500 W · 80 Nm
- Battery60V · 1,440 Wh Li-Ion
- Rangeup to 80 km
- Removable batteryYes
- Class25 km/h Mofa
Competitive positioning by class
Every SFM model benchmarked against the vehicles a DACH buyer would actually cross-shop in the same licence class. Bars show retail price (lower = cheaper). Hover any bar for specs. Competitor prices are current 2025–26 German street/UVP prices and shift by dealer and battery configuration.
Full specification benchmark
| Model | Class | Top speed | Price € | Motor nom. | Battery | Range | Swap battery |
|---|
Where SFM wins — and where it's exposed
The line is built to win on price and breadth. To convert that into sales rather than just cheap-brand perception, the gaps below have to be answered at launch, not after.
▲ Structural advantages
- Price leadership in every class — below the mainstream band at 25 & 45 km/h and the cheapest L3e in the market.
- Full-tier coverage — one brand from the 15-year-old's first Mofa to an 80 km/h A1 machine.
- Sodium-ion story (Future 5) — an industry-first: better cold-weather behaviour, no lithium fire-risk narrative, ~1,200 cycles, sustainability angle.
- Removable batteries across the range — including dual-pack setups for charging indoors.
- Retro/lifestyle design (Prima E) — a Vespa-adjacent look at a fraction of the money.
▼ Gaps to close before launch
- Brand & after-sales trust — the #1 reason DACH buyers reject value e-scooters is weak service.
- Range on three models — Future 5 (45 km), E2H Sport (75 km), Prima E Sport (90 km) trail rivals at 110–130 km.
- No connectivity / app — NIU and unu sell on GPS tracking, anti-theft and an app.
- Switzerland classification — a 45 km/h throttle scooter is an A1 Kleinmotorrad in CH, not the easy moped tier it is in DE/AT.
- No subsidy tailwind — AT's grant closed (Mar 2026), DE has none, CH is canton-by-canton.
Sales strategy for Germany, Austria & Switzerland
One positioning — "the honestly-priced electric two-wheeler brand, with real service behind it" — via a hybrid model: a selective dealer/service network for trust, plus a direct online configurator for reach. Each market needs a different emphasis.
Pre-marketing campaign — from teaser to spring peak
Timed to one fact: DACH two-wheeler sales peak in March–May. Everything front-loads demand into Q1 2027 so deliveries land in the buying wave — dealers first, then consumers, plus a tech-press track for the sodium-ion story.
Build the arsenal
- Finish EU type approval + Swiss homologation; lock delivery for Feb–Mar 2027.
- Brand identity, photography/video of all 6 models, website + configurator, reservation system.
- Dealer pitch deck, wholesale terms; PR media kit with the two hero angles.
Sign the network before consumers hear a word
- Dealer roadshow across DE/AT + CH importer meetings; demo-fleet rides.
- Trade-press embargoed briefings; late-2026 trade-fair presence.
- Target: signed dealer LOIs + named service partners per region before the reveal.
"Coming spring 2027" — build the pipeline
- Open the reservation waitlist (this eligibility quiz) with a small refundable deposit; waitlisters get first slots + perks.
- Social teaser, micro-influencers, geo-targeted paid social + search.
- Pitch the sodium-ion "affordable world-first" story to tech/EV press.
Drop the price. Open pre-orders.
- Full reveal with the price as the headline; convert the shortlist to pre-orders.
- Launch Edition bundle (free 2nd battery, not a discount).
- Ship review units so tests land in March.
Deliver into the spring wave
- Deliveries begin; spring test-ride tour + city pop-ups + campus activations.
- Retarget non-converters; dealer local co-op; reviews amplified.
- Kick off fleet/delivery pilots on the TCO + swappable-battery story.
Message pillars
Priced honestly
Same class, hundreds less.
Sodium-ion first
A battery no rival offers.
Charge indoors
Removable packs, no garage.
Real service
Dealer & warranty network.
Every licence
First Mofa to 80 km/h A1.
Key risks & how to defuse them
▼ Risks
- "Cheap = risky" perception vs. established NIU/Vespa.
- Range shortfall on Future 5 / E2H Sport surfaces in reviews.
- Homologation slip pushes launch past the spring window.
- Thin service network at launch → early-buyer complaints.
- Swiss classification confuses buyers on 45 km/h models.
▲ Mitigations
- Buy credibility early: reviews, warranty, visible service, real dealers.
- Never lead on range; sell cost, tech, swap-and-charge; offer a 2nd battery.
- Protect the Feb reveal / Mar delivery timeline as the single hard deadline.
- Name service partners per region before consumer launch.
- Country-specific licence guidance in the configurator + dealer training.